En esta segunda edición de Antifashionsystem, bautizada como
“Do you want to…?” –haciendo referencia a
al tema de Franz Ferdinand- se ha buscado ir un paso más allá
invitando a artistas de distintas disciplinas del mundo del arte que
estén dispuestos a criticar, buscar respuestas, rupturas o
abrir una brecha para la reflexión, acerca de las dimensiones
que toma el fenómeno de la moda en nuestra sociedad: Consumismo,
personalidad, salud física y mental, relaciones interpersonales,
sexo, género… Fotógrafos, diseñadores,
artistas plásticos, videoartistas y artistas multidisciplinares
centrarán sus creaciones en esta temática. El videoclip
de la citada canción está ambientado en la inauguración
de una galería de arte donde la gente guapa llena un espacio
estéril y las piezas expuestas -parodias de las creaciones
de grandes figuras del arte de la última mitad de siglo- rozan
la frontera del minimal y el absurdo. ¿Hasta qué punto
la superficialidad profundiza en nosotros?¿Hasta qué
punto una idea así puede ser capaz de esclavizarnos?
Artistas:
Raúl Berrueco, Olga Carretero, Juan Cruz Duran, Carolina Díez-Cascón
Jordi Domingo y Xavier Aymar , Ramiro E., Karenina Fabrizzi, Santiago
Garcés, Stefan Hottinger-Behmer, Benjamin Kanarek, Ricardo
Laspidea, Guillermo Llobet y Florencio Araez, José Morraja
+ Raquel Meyers, Erwin Olaf, Paco y Manolo, Paco Peregrín,
Wang Quingsong, Pau Ros, Dan Siney, Varenka. Revista invitada: Wendy
and Rita. Imagen del evento Dann Siney Selección
a cargo de Gigi R. Harrington y Juan José Fernández.
......................................................................................................................................................................
ENGLISH
TEXT
« Do you want to…? »
Extract from song « Do you want to »,
from album « You could have it so much better »
This
title taken from a song by Franz Ferdinand sums up the intention
of La Santa to organise the second edition of an event that was
initially titled Anti-fashion system and that took place in the
Marina Street premises in April and May 2005. In that first edition,
the show was focused on the productions of a number of photographers
intimately related to fashion and advertising in many aspects, who
within the aim to question the established models, fired against
intolerance and unreal fantasy constantly imposed by the media.
At that time we counted on the presence of artists, such as:
Paco Pelegrín, José Morraja, Paco y Manolo, Miguel
Navarro, Núria Rius, Thomas Wagner, Juan Cruz Durán,
Susana Laborde, Willy Rojas and Miguel Arnal.
In
this second edition of the event, named after the song « Do
you want to…? », we tried to move one step ahead by
inviting artists from various artistic fields, willing to criticise,
look for answers and ruptures, open a breach, in order to reflect
upon the dimensions fashion takes nowadays: consumerism, personality,
physical and mental health, interpersonal relationships, sex, …
Designers, photographers and artists, such as Benjamin Kanarek,
Pau Ros, Dan Siney, Erwin Olaf, Ricardo Laspidea and Stefan Hottinger,
focused their creations on this subject-matter. The video clip of
the song in the title is taking place in a gallery opening, where
good-looking people fill up a sterile space, where the exhibited
works – parodies of works by established artists of the second
half of the 20th century- balance between the minimal and the absurd,
while a posh DJ mixes his discs without leaving any stain. To which
depth superficiality can reach in us? To which point an idea is
able to enslave us? As the song says, « I love your friends,
they are all so arty… »
Starting
from the repeated « Don’t look at me, I do not have
my make-up on » by a famous Spanish music group of the 80s,
the Mecano, it seems that the term fashion has been converted to
a word totally adjusted to our everyday life. Synonymous of modern,
fashionable is considered to be the breaking, the « in ».
The fashion boy/girl, the fashion man/woman, is the one, who succeeds
to fulfil the characteristics that compile everything previously
said: one that is drained towards a total and regulated innovation,
which marks the limits between the fashionable and the « out
of fashion ». This fever begun to catch on in Spain during
the 80s, with the help of some new proposals by designers and architects,
who found the perfect audience in a country that was living in the
effervescent times of the liberation. Since then, fashion has become
part of our routines with an unsuspected speed, while big companies
have been laying the foundations of the new advertising of a commodity
industry: we do not sell products, we sell concepts. With their
normal monthly wage, citizens buy abstract concepts materialised
on a sweater, a pair of shoes, a perfume or a lipstick, which supply
them autonomy, liberty, sex-appeal and security. This frivolousness
installs itself in all households as easily as a « Sex in
the City » scene on TV, giving shape to a social model, where
the worst robbery is not to point one with a gun, leaving one naked
on the pavement, but to steal one’s pair of « Manolos
», some 300 euros shoes, as it happened to the star on the
series.
This
is obviously an alarming situation. What is fashionable becomes
the norm; a definition for one’s life or death and this is
the worst that can happen. It stops being a mere tendency and is
converted to something much more profound: a norm that assembles
our bodies, our minds and our identity in the space we live, making
us feel part of a kind of a community, escaping from other type
of communities that exist beyond its limits. Work, sex, interpersonal
relationships, sexual attraction, nationalities, everything is part
of the game of fashion, tendency, « arty » and identities.
The seeds of the norm are very profound and the fight against it
is arduous and, for some, a utopia.
Reflection served.
Artists:
Stefan Hottinger-Behmer, Ricardo Laspidea, Dan Siney, Pau Ros, José
Morraja, Raúl Berrueco, Juan Cruz Durán, Olga Carretero,
Erwin Olaf, Benjamin Kanarek, Carolina Díez-Cascón,
Karenina Fabrizzi, Guillermo Llobet, Jordi Domingo, José
Morraja+Raquel Meyers, Paco y Manolo, Paco Peregrín, Ramiro
e, Varenka, Wang Quingsong, Wendy and Rita.
Curated
by: Gigi Riveros Harrington and Juan José Fernández
|
